Solo Travelers: A Growing Trend in Tourism

Over the years, solo travel has gained more and more fans all over the world. Far from being a solitary act, solo tourism is a clear representation of freedom, self-knowledge and the possibility of exploring the world at your own pace. However, the solo journey can sometimes bring challenges, from the need for security to the search for experiences of deep connection along the way.

It is in this context that private tours emerge, providing a personalized alternative that balances the tourist's autonomy with the necessary local support. This article will explore why traveling alone has become a strong trend in tourism, traveling alone to Portugal and Spain, the advantages of traveling alone and the types of experiences most appreciated by solo travelers.

Come and find out why more and more solo travelers are booking private tours!

Why has traveling alone become a strong trend in tourism?

Traveling alone is no longer synonymous of loneliness; on the contrary, it is an increasingly popular and meaningful option. A unique way for anyone who wants time for introspection, freedom and individual discovery.

After years of forced isolation due to the Covid-19 pandemic, many people have rediscovered the value of their own company. This, combined with a greater concern for mental health, has led to a worldwide growth in so-called solo travel, according to the US magazine Forbes.

According to ASA Luxury's Travel Trends Report 2025 and data from American Express, 76% of Millennials and Generation Z will plan a solo trip this year. These travelers are looking above all for independence, flexibility and the freedom to create tailor-made itineraries.

Furthermore, according to recent statistics, 75% of solo travelers highlight the freedom to create their own itineraries as their main motivation. In addition, almost half say that traveling alone facilitates deeper and more authentic human connections, especially with different cultures, which motivates around 45% of solo travelers. Contact with nature and well-being are other strong reasons.

According to data collected by tour operator Hostelworld, the profile of solo travelers is diverse. However, with a predominance of young adults, 38% of solo travelers are between 18 and 24 years old, and 68% are under 31. Interestingly, women account for 60% of individual bookings, demonstrating a new scenario of empowerment and confidence to explore the world alone.

In addition to the female group, another prominent group of solo travelers are digital nomads. With the consolidation of remote and hybrid work, it has become easier to combine professional commitments with travel experiences. Coworking spaces in hostels, cafés and adapted hotels have been increasingly sought after by those who want to maintain productivity without giving up the freedom to discover new places.

The Hilton 2025 Trends Report even introduces a new concept, known as MeMooning. This is the idea that traveling alone is not just an alternative, but a way of celebrating individuality and practicing self-love. With 47% of respondents worldwide indicating that they usually travel alone, and with Generation Z (55%) and Millennials (51%) leading the trend. Solo tourism now demands more attention from the industry. Whether in services, accommodation, gastronomy or personalized experiences.

Traveling Alone in Portugal and Spain

According to the American magazine Forbes, there is a growing demand for unique and transformative experiences. Journeys of self-knowledge where the focus is essentially on "time alone". And among the destinations that have attracted the most solo travelers, Portugal and Spain are at the top of the list.

Furthermore, according to statistics from Hostelworld, a reputable OTA specializing in hostel accommodation, Spain is in second place as one of the preferred destinations for solo travelers. Portugal, meanwhile, is in tenth place on the same list.

Portugal and Spain stand out not only for their natural beauty and cultural richness, but also for offering welcoming and safe experiences, essential elements for those traveling alone. In addition, these countries have English-speaking tourism professionals, which makes them an appropriate choice for solo travelers, both native English speakers and non-native speakers. Ease of communication is essential when traveling alone.

EF Go Ahead Tours, a renowned tour operator in the United States, considers that in Portugal destinations such as Lisbon, Porto, Évora and Lagos are the best places for solo travelers to visit. In Spain, places like Seville, Granada, Valencia, Malaga, Madrid and Bilbao stand out.

Advantages of traveling alone

Self-knowledge and Personal Growth

Traveling alone is a way of enjoying time alone, away from the distractions of everyday life. By facing new situations on our own, we end up discovering more about our tastes, limits and abilities. This introspection leads to greater self-knowledge and personal growth, something that is difficult to achieve when you are constantly surrounded by other people.

Total Freedom

One of the biggest advantages of traveling alone is having the freedom to do exactly what you want, when you want. You have greater flexibility to change your plans at the last minute, decide to visit an unexpected place or simply spend a whole day relaxing. There are no compromises with other people's pace or interests, which makes the experience at the destination more flexible and personalized.

Developing Independence and Confidence

When we travel alone, we make decisions on our own. From choosing accommodation to dealing with unforeseen problems, you develop greater autonomy. Solving problems on your own in unfamiliar surroundings significantly increases self-confidence, which is also reflected in other areas of life.

Ease of meeting New People

When we travel alone, we are more open to the world around us. This makes it easier to make contact with locals and other travelers. We often end up creating deeper and more spontaneous connections than if we were accompanied, as people feel more comfortable approaching someone who is alone.

Time and Resource Management

Traveling alone allows us to manage our time and money better. It's a unique opportunity to adjust our spending according to our priorities, without having to compromise on other people's wishes. It also allows us to make more efficient decisions about where to invest our time, and allows us to visit only what really interests us.

Types of Experiences most appreciated by Solo Travelers

Among the types of experiences preferred by solo travelers are cultural activities. These include visits to museums, participation in festivals and guided tours. According to statistics from the renowned online statistical platform Gitnux, around 58% of solo travelers choose this type of activity. Local gastronomy also stands out as one of the experiences most appreciated by solo travelers. Many also opt for more immersive experiences, such as living temporarily with locals, which contributes to a sense of personal transformation.

Another growing segment is adventure travel and contact with nature. Solo travelers are particularly interested in activities such as trekking, cycling and extreme sports. According to statistics from the Gitnux platform mentioned above, around 86 % of solo travelers try new activities, and around 37 % practice outdoor sports.

Interest in wellness travel is also on the rise. Mindfulness retreats, yoga sessions, spa experiences and self-care programs are sought after by those who travel alone in search of emotional balance. Large hotel chains such as Vila Galé, Tivoli Hotels & Resorts and Six Senses Douro Valley are also active throughout Portugal. In Spain, the Iberostar Group and Hospes Hotels are some of the best places to experience a stay of relaxation and well-being, ready to welcome solo travelers.

Regarding the tourist products most appreciated by solo travelers. They favor safe and welcoming accommodation, such as hostels with female dormitories, bed & breakfasts and boutique hotels. These spaces offer a good balance between privacy, security and the opportunity to socialize. In addition, there is great interest in themed retreats that combine well-being, physical activity and personal development. Around 64% of women who travel alone show a preference for this type of product.

Why choose Private or Small Group Tours and Experiences if you are traveling alone?

For many, traveling alone is a means of self-knowledge. It's synonymous with freedom of choice and independence. However, a solo trip can present dilemmas, such as a tendency towards isolation, logistical obstacles, poor communication or difficulty in accessing experiences.

It is in this context that private tours have emerged as the ideal solution for anyone traveling to a new destination. Led by professional local guides, this segment of tours offers specialized and personalized guidance that enriches the cultural and historical understanding of the destination.

On the other hand, the time away from the tours remains completely autonomous. Travelers can reflect on what they have learned, wander the streets aimlessly, or simply rest. This alternation between moments of guided immersion and free time is one of the great advantages of combining solo travel with private tours.

What's more, they guarantee greater safety, especially for women and people from the LGBTQIA+ community. Having someone who specializes in the area with you during your vacation can prevent unsafe experiences.

Another determining factor in the link between solo travel and private tours is undoubtedly personalization. Private tours can be tailored to the needs of the solo traveler.

For example, for nature lovers, a private tour of Gerês, a natural paradise in Portugal, or a private tour of the Caminito del Rey in Spain. For lovers of good wine and food, perhaps an enogastronomic experience in the Douro, such as Quinta do Seixo. If, on the other hand, you're a solo traveler who appreciates culture, a private tour of Lisbon, Portugal's capital, a private tour of Madrid, Spain's capital, or a small group tour to Fátima, Batalha, Nazaré and Óbidos, could also be great options.

Although many choose to travel alone to enjoy their own company or live introspective experiences, most solo travelers still value meaningful human connections along the way. Often creating friendships that last a lifetime!

Traveling alone offers a profound and transformative experience, capable of combining a sense of freedom, self-knowledge and personal discovery. However, this journey can also bring challenges, especially when it comes to safety and finding true connections. This is where private tours come into their own, offering tailor-made support and the chance to enjoy the destination in a richer and safer way, without giving up the autonomy so appreciated by solo travelers.

If you're interested in an unforgettable solo experience, opt for Living Private Tours' private tours. With the support of an experienced and dedicated team, every detail of your itinerary will be personalized according to your pace, interests and travel style.

Contact us! Come and discover the best of Portugal and Spain on a solo adventure. Where every moment is an opportunity to get to know each other better, live unique experiences and create unforgettable memories!